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When you're looking at wholesalers to pick out the merch for your gift shop, you're sure to run into an overwhelming number of items. As a small retailer, it's your job to anticipate the needs of your customers and translate them into completed purchases. While different types of gift stores will cater to different types of clientele, there are always staple items that will work to your advantage. If you've already set up your shop strategically to move customers across the store, you're already at an advantage to capture their attention with these top gift shop picks, all available for fabulous prices.
It's hard to pass up on an item when it's totally relateable, and our short sleeve tees are about as relateable as you can get. Each tee has a unique and fun phrase on it, screen printed by local artisans and designed with style and comfort in mind. Since fit can be hard to predict, make sure the shirts you purchase for your gift shop are preshrunk and fitted well. Color plays an extremely large part of consumer psychology, so also remember to purchase shirts with largely neutral tones and accents of fun colors, rather than overly bright and funky shirts, as the latter has less wide appeal. You never know exactly who is coming through those front doors, so keep your stock of products wide in appeal.
Wellness and health are easily the most all-encompassing macrotrends to take over the fashion industry. Brands everywhere are rallying for consumers to take back our health and get more in tune with our bodies. Customers respond especially well to convenient and inexpensive products that will improve their body wellness and still have some day-to-day function. Compression socks work beautifully to fit these needs. When buying wholesale compression socks, it's a good rule of thumb not to present more than 10-15 styles to your customers so as to not overwhelm them- decision paralysis is a real thing! Opt for designs that reflect the area you live in and the people in your community. If you're a hospital gift shop, try stocking 3 or 4 different medical designs with motifs such as stethoscopes or medical terminology. It's also certainly helpful to carry a couple of fun and expressive designs for those who want a little more oomph in their style without being overly crazy.
It's the heartbreaking reality that almost all of us have been touched by cancer in one way or another, be it through a friend or a family member, or even yourself. Cancer is such a common part of life that even just thinking about the awareness ribbons sends a pang of determination and courage in people. Cancer awareness accessories such as pins and lanyards also sell very well at hospital gift shops, but generally are found to sell well everywhere. Accessories are, by definition, typically small items and thus can be challenging to present to customers without looking tacky or being ignored. Try adding some colorful signage with positive quotes to inspire action in your customkers.
When you're in a hurry and you need to swing by the gift shop, the last thing you want to do is wrap a gift. Tote bags are such a convenient and cute way for your customers to conveniently present gifts, and they're great for your bottom line as a retailer. Even beyond their giftability, utility totes can also be an easy upsell to your millennial customers as an eco-firnedly alternative to plastic or paper bags. Try presenting an inexpensive canvas tote for a discount if your customers opt to purchase one instead of using a plastic bag, or use the totes as cute and easy ways to present handmade gift baskets your customers can swing by and present to their loved ones.